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1 minute read
In B2B sales, every day between “send me a proposal” and “here’s your signed contract” is another day for your buyer to change their mind. According to recent industry data, the average RFP win rate is about 44%, meaning more than half of opportunities slip away at this stage.¹ That makes every delay critical.
Competing priorities emerge. Decision fatigue sets in. Your competitor slides into their inbox with a faster, cleaner proposal. The window is closing.
You need to remove every unnecessary pause between interest and decision
Think about your last big purchase. There was a moment when your excitement peaked. How long did it last?
Buyers experience the same urgency. That discovery call enthusiasm starts fading the moment they hang up. Every day they wait for your proposal is more time for their interest to erode due to frozen budgets, shifting stakeholders, or new demands.
Fast proposals do more than impress. They build trust.
When you deliver quickly and with precision, you communicate: We are organized. We are ready. We will move just as fast when you are a customer.
Buyers connect responsiveness with competence. A sluggish proposal process makes them question what working with you will be like.
Quick self check
If you answer “yes” to two or more of these, your proposal process may be costing deals:
☐ You search multiple folders or systems to find content
☐ Approvals happen via long email threads
☐ Proposals are reworked after legal or stakeholder feedback
☐ Formatting breaks when multiple teams use different tools
☐ Pricing changes force rewrites mid-process
Most delays are caused by friction, not writing
Common causes include:
- Hunting for assets across scattered content repositories
- Chasing reviews from busy stakeholders
- Reworking after legal flags a missing clause
- Managing formatting issues when teams use different tools
- Restarting because pricing shifted during the process
Each delay may seem small, but combined they can stretch a two-day timeline into two weeks.
What happens when you build speed into your system
Fast proposals do more than impress. They build trust.
Your reps pull from a centralized, approved content library. Reviews route through predefined workflows. Templates allow fast, consistent proposal creation.
This clearly matters when nearly half of RFPs go unanswered or arrive late, and 44% of processed ones still do not win.¹ Speed can be the difference between closing and losing.
Book a 30-minute walkthrough to see how Talewind helps you build speed and precision into every proposal.
