About us

"Coming together is the beginning. Keeping together is progress. Working together is success."

Often attributed to Henry Ford, this quote beautifully captures a truth we hold close at Talewind: people are the foundation of everything we do.

A shared purpose may bring a team together, trust and belonging can keep us moving forward. But it's only when collaboration becomes selfless—when, as one of our former leaders often said, "there is no limit to what a team can achieve when no one cares who gets the credit"—that a group of individuals can accomplish truly extraordinary things. Greatness happens when people show up for one another without ego, without hesitation, and without keeping score.

Inside Talewind, that means honoring our relationships with care, trust, loyalty, and respect—for our teammates, our families, and the lives we're all building together. Externally, it means treating our clients like an extension of our own team—protecting their goals, championing their success, and working alongside them as partners.

This is why we put people first. Because when we do, we don't just work together—we succeed together.

John Maxwell once wrote, "The success of a vision is determined by its ownership."

That idea captures something essential about who we are at Talewind. Every person on our team is an entrepreneur—someone who doesn't wait to be told what to do, but steps forward with initiative, imagination, and responsibility. Ownership isn't a title here; it's a mindset. It's the pride we take in our craft, the accountability we bring to our outcomes, and the belief that each of us plays a meaningful part in shaping the future we're building.

This mindset extends to every client we serve. We don't simply deliver features or projects—we co-create with you. We treat your goals as our own, protect what we build together, and make decisions with the same care we bring to our company. When we think and act like owners, we don't just execute—we elevate. We work side-by-side toward the future you imagine, bringing big ideas, wise choices, and a shared commitment to success.

This is what ownership means to us: To step forward. To take responsibility. To build something worth being proud of—together.

Actress Tina Fey once mentioned a rule she had learned studying improv under Martin de Maat at Second City, "Greet everything with 'Yes, and…'"

The rule became far more than just how to shape an improv scene. According to Fey, it helped her embrace opportunities long before she felt ready, propelling her into new roles, bold decisions, and the fearless momentum that defined her career.

That mindset resonates deeply with who we are at Talewind. For years, our clients have described us as the team that "always says yes." And while we don't literally say yes to everything, we always start with yes. Yes, we can do that for you. Yes, we can help. Yes, we're here to serve. It's a mentality rooted in possibility, partnership, and the belief that forward motion begins with this openness.

But the "yes" is only the beginning. The "and…" is where our craft lives—advising, guiding, shaping, and helping our clients make the decisions that will lead to meaningful success. We don't blindly fulfill requests; we co-create solutions. We go above and beyond. We adapt our product to meet the unique needs of each customer. We build experiences that delight.

This is how we work with each other, and how we work with every client:

We start with yes. And then build something extraordinary together.

Walt Whitman once wrote, "Be curious, not judgmental." For him, it was an invitation to stay open to the world—to let wonder guide us instead of assumption. Aristotle echoed a similar truth when he said, "The only thing I know is that I know nothing." Both remind us that curiosity isn't a trait; it's a posture—a way of moving through the world with humility, openness, and a willingness to learn.

At Talewind, Be Curious means approaching every challenge, every idea, and every person with that same spirit. It means asking questions before we give answers, seeking to understand before we assert, and showing deference to one another before offering our own point of view. Curiosity keeps us grounded. It keeps us growing. And it keeps us from believing we've already figured it all out.

Most importantly, curiosity fuels our obsession with improving our product, our craft, and the experiences we create for our clients. We never accept the status quo—we push past it. We remain restless, inventive, and committed to discovering better ways to build, deliver, and empower others to succeed.

Being curious moves us forward—and it ensures we never stop learning, never stop evolving, and never stop imagining what's possible.

Steve Martin once offered a simple challenge to anyone striving for excellence: "Be so good they can't ignore you." It wasn't about perfection or showmanship—it was about craft. About doing work with such intention, care, and mastery that it demands attention on its own.

At Talewind, that mindset is woven into everything we create. Internally, it means holding ourselves to a higher standard—bringing precision, pride, and craftsmanship to every line of code, every design, every interaction. Externally, it means helping our clients show up in the world with confidence and clarity—sending proposals, contracts, and content that stand out, move fast, and make an unforgettable first impression.

This is the bar we set, not just for ourselves, but for the systems we build. We strive for those mic-drop moments—the details that delight, the experiences that exceed expectations, the work that makes people stop and say, "Wow."

We don't aim to fit in. We aim to be so good they can't ignore us, and to help our clients do the same.