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"Each document required a significant amount of customization. We had some basic content that was there and then the sales rep had to make decisions about whether that applied? Should I delete that? Should I just edit it? On average the statement of work pre-Talewind would be anywhere from four to eight hours minimum for someone to create."
Mike Reedy, SVP or Operations
About Telaid
Telaid is a family-owned business founded in 1981, specializing in lifecycle services for IT networks and security technology, primarily serving retail clients nationwide. Facing a steady period of growth, Telaid struggled keeping up with creating and sending proposals, MSAs, and NDAs with potential partners. Each document consisted of manual editing every single time—it wasn’t sustainable and they needed a way to eliminate manual time and speed up their sales cycle, without putting more work on their sales team.
The Challenge: Reinventing the Wheel Every Time.
The company was using a Microsoft Word-based system that required manual editing every time. Even worse, when changes to templates were needed, the process was exceptionally challenging. Mike Reedy, SVP of Operations at Telaid, described their struggles:
"Each document required a significant amount of customization. We had some basic content that was there and then the sales rep had to make decisions about whether that applied? Should I delete that? Should I just edit it? On average the statement of work pre-Talewind would be anywhere from four to eight hours minimum for someone to create."
It was a prime example of ‘Frankensteining’ your sales document process.
The Solution: A Partnership Beyond Software
When Telaid discovered Talewind, they gained a partner committed to transforming their document workflow from the ground up. Talewind offered:
- Intelligent Templates: Efficient document generation through simple questionnaires
- Ongoing Support: Hands-on assistance with template updates and modifications
- On-Brand, Professional Documents: Each document is tailored to the client’s brand and comes out looking polished and consistent (much better than anything they created in Microsoft Word).
- E-Signature Integration: Quick way to sign and approve the document.
Implementation: Quick Adoption and Seamless Transition
The transition to Talewind was remarkably smooth. As Mike put it:
“You made it as easy as it could have been made. We had a couple of introductory training sessions that walked folks through the basic life cycle process. There was no reluctance from anybody at Telaid to switch to Talewind.”
Rather than feeling like another longwinded change to a new system, team members welcomed the transition. The implementation included training sessions and hands-on guidance, making the adoption process straightforward.
The Results: From 8 Hours to 15 Minutes
Since implementing Talewind, Mike happily claims Telaid has experienced dramatic improvements in efficiency:
“Generating the initial draft and going through the questions and filling them out. I would say less than 15 minutes. 5 to 10 minutes, 15 max.”
That represents a time savings of up to 97% compared to their previous 4-8 hour process. Other significant results include:
Streamlined Templates, Zero Headaches
When template changes are needed, the process is now simple:
“It can be an email or I print out the document and I highlight the changes in the document and I send it over to Talewind. And it's pretty rare that it ever takes more than a day for that to be updated and ready to go," says Mike
Team Adoption That’s Easy, Not Forced
The sales team has embraced the platform enthusiastically:
"Talewind has clearly made a very positive impact on the day to day of all our salespeople. Every one of them has created a document and showroom for clients. They all are complimentary about what the docs look like and what the experience has been. We never got any of that feedback with the previous application we had,” Mike says with a smile.
Professional Proposals, Visible Results
Thanks to Talewind’s Showroom, the professionalism of the documents and approval process has elevated Telaid’s client communications. Mike and his sales team continue to be impressed:
"The Talewind showroom has made our entire proposal process more professional. Our clients appreciate having everything accessible in one place, and we love being able to track when they've reviewed documents. It's something we've never had before—and it makes a significant difference."
The New Way: More Than a Software Company, A True Partner.
Talewind distinguishes itself through exceptional support and genuine partnership. Reflecting on their service, Mike emphasized:
“The support is quick and friendly. I often get questions from salespeople, and if we can’t answer, we simply say, ‘Get a hold of Nathan at Talewind.’ We have direct channels to the Talewind team, and their guidance and input are consistently excellent. Talewind is more than just software—they’re genuinely part of our team.”.
Looking Ahead: Expanding Talewind's Impact
When asked what would happen if Talewind disappeared tomorrow, Mike jokingly replied:
“If we lost Talewind, my retirement horizon might be dramatically impacted."
Telaid now sees Talewind as essential to their operations and is actively expanding its use across the organization:
"We've got a great solution and a partnership with Talewind. I don't want to lose it. Overall, I see it increasing. We'll be bringing more salespeople onto our team where there's going to be more and more documents that we're going to have templates made. Knowing Talewind is with us is going to only help us grow."
The Talewind Transformation
- Proposal preparation time cut by over 80%, from hours down to just 10–15 minutes.
- Significantly improved document consistency and accuracy, reducing manual errors and rework.
- Increased internal productivity, allowing the sales team more time to focus on client relationships and closing deals.
- Enhanced client experience through professional, trackable showrooms for proposal reviews and approvals.
- Exceptional support and strategic partnership, with proactive guidance unmatched by previous solutions.
Mike summarized the Talewind experience with a perfect metaphor:
“Talewind is like having a personal sales assistant—handling proposal creation quickly and easily, with just a few clicks. It gives us more time to focus on deals and relationships, something I've always hoped for but never achieved with past tools. Talewind truly helps us be the best at what we do."
