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“We were spending 20 to 30 hours per proposal, with input from multiple departments. It wasn’t sustainable. We needed a way to maintain our high standards without overloading our team.”
Jason Shuris, Chief Business Officer
About Indero
Indero is a full-service clinical research organization (CRO) specializing in dermatology and rheumatology. Operating across North America, Europe, and South America, Indero manages complex, high-stakes clinical trials that require precision, compliance, and coordination among multiple stakeholders. With a team of over 400 professionals—including clinical scientists, MDs, operational strategists, and research associates—Indero ensures that clinical trials are executed with scientific rigor and efficiency.
The Challenge: Managing Complexity in Proposal Development
Before Talewind, Indero’s proposal process was slow and fragmented. Using Microsoft Word and SharePoint, the team manually compiled proposals, often pulling from outdated templates and spending excessive time formatting and revising documents. Given the complexity of their proposals—ranging from 100-page documents to highly customized responses—this inefficiency presented major risks.
“We were spending 20 to 30 hours per proposal, with input from multiple departments,” said Jason Shuris, Chief Business Officer at Indero. “It wasn’t sustainable. We needed a way to maintain our high standards without overloading our team.”
Inconsistencies in content, last-minute revisions, and typos further complicated the process.
“One of our templates had 30 typos, and we were sending it out without realizing it,” Shuris admitted. “With so many hands involved, errors slipped through.”
The Solution: A Smarter, More Efficient Proposal Process
Indero wasn’t actively searching for a solution, but when Jason Shuris first learned about Talewind, he was intrigued. Given the complexity of their proposals, he initially doubted whether any platform could truly streamline the process. However, after seeing Talewind’s capabilities, it became clear that it could enhance efficiency without sacrificing quality.
- Automated Proposal Generation – Intelligent workflows that structure proposals efficiently based on key inputs.
- Version Control & Collaboration – Ensuring that SMEs and executives work on the right version at all times.
- Professional Formatting & Error Reduction – Eliminating manual formatting while maintaining a polished, on-brand presentation.
- Faster Revisions & Customization – Enabling easy pivots when new data emerges, avoiding last-minute chaos.
Implementation: From Skepticism to Success
Initially, Shuris was skeptical that any platform could handle Indero’s level of complexity.
“I told the Talewind team, “This is impossible. You can’t do this.”
But in the early months of implementation, he saw firsthand how Talewind could adapt to Indero’s needs.
“It used to take us a day or two just to get to the first draft. Now, using Talewind’s structured approach, we generate a Version 1 in 20-30 minutes,” Shuris said. “And that draft is already 80-90% complete.”
The Results: Greater Efficiency Without Compromising Quality
Since adopting Talewind, Indero has:
- Cut proposal development time by 50% – Reducing time spent from 20-30 hours to 10-15 hours.
- Improved proposal accuracy – Eliminating formatting errors and inconsistencies.
- Streamlined internal workflows – Allowing SMEs and executives to focus on strategic input rather than administrative tasks.
- Enhanced client experience – Presenting more professional, polished proposals that clients appreciate.
“We’ve even received compliments from clients on how easy it is to access proposals in the showroom,” said Shuris. “That never happened before.”
The New Way: More Than Just a Software—A True Partner
What set Talewind apart was its hands-on approach to partnership. “Nathan from Talewind is essentially an extension of our team,” said Shuris.
“He’s embedded in our Microsoft Teams channel, constantly refining our process, and even suggesting ways to reduce back-and-forth edits.”
Looking Ahead: Scaling Efficiency Across Indero
Indero is now focused on further optimizing its use of Talewind. “We’re working to dedicate an internal owner to managing our Talewind process,” said Shuris.
“We've seen the potential - now we want to maximize it.”
When asked what would happen if Talewind disappeared tomorrow, Shuris didn’t hesitate: “It would be a disaster. We’d have to go back to Word and all the headaches that came with it.”
The Talewind Transformation
- 50% reduction in proposal creation time
- Higher-quality, error-free proposals
- Increased efficiency for SMEs and executives
- Stronger client engagement with interactive proposals
- Ongoing partnership and support from the Talewind team
“Talewind has transformed how we develop proposals,” said Shuris. “It’s like having an expert proposal development team built into our business.”
